D2C brand shuru karte waqt sahi payment gateway choose karna ek foundational decision hai jo aapke customer-experience aur operational-efficiency dono ko affect karta hai. Sirf charges dekh kar decide karna kaafi nahi hai – features, integration-ease, aur scalability bhi utni hi important hain. Yeh guide specifically “D2C payment gateway” choose
Payment gateway ke MDR mein jo percentage farak chhota dikhta hai, woh actually monthly cost pe kaafi zyada impact daal sakta hai, khaas kar jab business ka transaction volume zyada ho. Yeh isliye hota hai kyunki MDR percentage-based hota hai, fixed nahi, jitna zyada aapka total transaction amount, utna hi zyada absolute rupee
Chhote D2C brand ke liye payment gateway charges mein mainly MDR (Merchant Discount Rate), GST us MDR pe, aur kabhi-kabhi refund processing charge shaamil hota hai. D2C business ka pattern normal retail se alag hota hai: card aur wallet transactions zyada, refund rate bhi zyada (especially fashion aur beauty category